Vision, mission and values

Our Vision is – Victoria Park – Vibrant Lifestyle.

Our Mission is summarised through four key components –


  • We will embrace creativity.
  • Our Town will be unique, quirky and identifiable.
  • We will be creative in all things, in the decisions we make and the solutions we find.


  • We will attract people and businesses into our Town.
  • Our Town will be the destination for lifestyle, work and recreation.


  • We will be welcoming.
  • We will listen.
  • We will make your day.

Environmentally sustainable

  • We will be aware of the changing environment in which we operate, live, work and recreate.
  • We will make decisions based on environmental, economic and social impact on our environment.
  • We will create the best environment in which to live and work.


Our Values are –

  • Positive
  • Inspirational
  • Caring

We aim to live these values.

We are a place 'big enough to count, and small enough to care'.