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Albany Highway Activation

The Albany Highway Activation programme has continued with great success over the past year. Remaining strategically principled but tactically flexible has ensured the program focus has continued to be on “small win” and “experimental” projects aimed at attracting people to the strip.  The objective of the Albany Highway activation program remains “placemaking” which is informed by the following principles:

  1.  A vibrant place day and night
  2. Connecting community  socially and physically
  3. For one another, the environment and their town
  4. Exposure to many cultures and experiences

All project delivered to date have received abundant positive feedback. The Project Management Team has engaged more with the local traders to inform and educate them on the benefits of getting involved and excited about “placemaking” and this has led to a surge in requests for parklets and other placemaking activities in and around their businesses.
Below is a timeline of the implementation of Albany Highway Activation projects:

July 2014

  • Trader engagement about people counters

August 2014

  • Ignite the Park Music and Art Festival held on four consecutive Thursday evenings along Albany Highway, East Victoria Park
  • Third parklet installed at 935 Albany Highway, East Victoria Park
  • Two Saner (international Mexican street artist) street murals at Food For Me Café, East Victoria Park and Zucchero Espresso Bar, Victoria Park
  • Trader engagement about people counters

September 2014

  • Trader engagement about people counters
  • Interactive bin installed along Albany Highway, Victoria Park

October 2014

  • Trader engagement about people counters
  • Collective Treasures Garage Sale Trail markets held on Albany Highway, East Victoria Park
  • Fourth parklet installed at Zucchero Espresso Bar, Victoria Park
  • TGIF markets move to John McMillan park for the summer

November 2014

  • Trader engagement about people counters
  • Pop up international film cinema at Memorial Gardens, Victoria Park

December 2014

  • Pop up International film cinema at Memorial Gardens, Victoria Park
  • Pop up Christmas carol singing in parklets (Café Gelato and Zucchero Expresso Bar) Victoria Park
  • Eco parklet installed at Sixteen Ounces, Victoria Park
  • Trader engagement about people counters

January 2015

  • Pop up international film cinema at Memorial Gardens, Victoria Park
  • Trader engagement about people counters

February 2015

  • Vic Park Fringe Festival held over four consecutive weekends along Albany Highway, East Victoria Park
  • Chinese New Year celebrations held along Albany Highway
  • Pop up international film cinema at Memorial Gardens, Victoria Park
  • Pedal Power pop up cinema held at Read Park, Victoria Park
  • Trader engagement about people counters

March 2015

  • Pop up international film cinema at Memorial Garden

April 2015

  • PUBLIC 2015
- Opening night
-  Salon (John Hughes showroom on Albany Highway)
- Completion of Nine street murals along Albany Highway
  • John Hughes Slopestyle Event 

May 2015

  • Preparations for fifth parklet at Crust Pizza, Victoria Park begins
  • Preparations for sixth parklet at Crow Books, East Victoria Park begins
  • Collective Treasures – IGA laneway
  • Once upon a wall – 6 murals on toilet blocks surrounding the Hubert Street Car park

June 2015

  • Community Chalk Wall

The highlighted projects indicate where Project management have partnered with The Vic. Park Collective on a variety of projects during the past year. Working with The Collective and other community organisations provides:

  • Reach into the community
  • Genesis and planning of ideas within the community
  • Delivery of projects within a short time frame
  • Capacity building in the community 

The Project Management Office is committed to growing relationships with community partners which will ensure that the work done along the highway and elsewhere within the Town remains relevant and continues to meet the needs of our young, vibrant community. 

There is no 'have to' in life