Like traditional print, TV and radio adverts, digital adverts can help you reach new customers who may not have heard of your products or services.
However, unlike traditional adverts, digital adverts can target their audience. This is an important tool as it means your adverts are seen by people who are more likely to be interested in what you're offering.
Targeting be can based on the audience’s location, age, gender, interests, job, if they have children, how old their children are, their taste in music, if they own a dog, and much, much more.
Nobody knows your customers (or potential customers) better than you and digital advertising can help you reach them!
Below are some formats of digital advertising, however before choosing to invest in any paid adverting please consider your business' budget and current financial status.
Google Ads (previously called Google Adwords)
Businesses can pay to display images, service offerings, product listings, YouTube video ads and mobile app ads. Google also offers free, over the phone consultations to help get you stared. Find out more here.
Facebook and Instagram
As Facebook and Instagram are owned by a single company, businesses can advertise on both platforms but only have to create their ads once. Advert content can include images, videos, photo slides. Get started here.
LinkedIn ads can be used to generate leads, drive website traffic, and build brand awareness. Find out how here.
Twitter enables you to build a tailored campaign around your goals, audiences, and budget. As a platform which is often frequented by journalists, influencers and a niche super-fans it is also a great flatfoot to launch a new product, partnership or idea. Learn more or get started here.
Not just for bands and music, Spotify also lets your advertise your product or service, however you will need a website to link to. Spotify also offers a voice over and backing music service, meaning all you need to supply is the script. Find out more.