A Google My Business account is a free tool that allows you to manage how your business appears on Google Search and Maps. This increases your business' online reach and credibility.
A Google My Business account enables you to add your business name, location, operational hours, photos and your web address to your Google Map results.
Currently few businesses will need (or be able to allow) customers to visit their brick and mortar stores. However, a Google My Business account enables businesses to interact with customers online by monitoring and replying to customer reviews.
In addition, creating an account improves your website's SEO (search engine optimisation; where you appear on Google's search page).
Learn more and create your free account here.