Getting started with social media for business

Already a formative part of day-to-day life, social media use is being increased by social isolation as more people turn to it for entertainment, news and personal connections.

If you haven't already, it's now a great time to create a space for your business in the social media universe. Pick a platform that best suits your intended audience (and your skills) and follow the instructions to go from there. Remember, you don't have to pick them all, with social media quality outweighs quantity. 

Instagram is a photo and video sharing platform which mainly appeals to a younger audience. As well as informing, entertaining and engaging with the audiences, Instagram is a visual representation of a brand. Content can only be published on Instagram via a mobile app. Find out more here. 

Facebook is a community-focused social sharing platform. Accessible through a variety of devices and focused on connecting people, Facebook is one of the most popular social media platforms in the world, with over 15 million Australians using it on a regular basis.  Find out how to create a free business page here. 

Twitter is a news and opinion focused platform with limited characters, its open platform and limited characters allow brands to clearly share their message. Here is how you can launch your business account on Twitter.

LinkedIn is a  professional sharing platform and is suitable for businesses who specialise in professional goods and services. Learn more about creating businesses' your LinkedIn presence here.

Pintrest is a visual sharing platform where people can find inspiration and ideas for their interests and hobbies. Each image (a pin) represents an interest and is linked to an external web page. Learn how to get started with a business Pintrest account here.