Quality is key, upload quality pictures and videos. For photo pins that get the most results pick a vertical image, add a SMALL amount of text overlay, use clear titles and descriptions to show up in relevant searches.
For video pins, a 6-15 second video which shows instead of tells attracts the most engagement. Put simply, keep it short and use actions over words. Use a strong cover image so the audience knows what your pin is about with just a glance.
Avoid excessive white space when creating videos and photos, 30% white space is the max you should have. Make sure your products are the main event – remember lots of the audience will be looking at them on a phone so bigger is better!
Keep it consistent, instead of uploading everything at once try staggering the release of your pins to keep your audience engaged and to see what works and what doesn’t.
Be insightful, check out Pinterest’s insight page to see seasonal, category and audience insights on a regular basis. Use this information to decide your content. Pinterest analytics will also let you know more about your account’s audience.
Consider your landing page, what sets Pinterest apart from other visual social media platforms is its clickable content. Don’t waste this by directing your audience to a landing page which isn’t relevant to your pin. Find a landing page that seems like a natural progression, for example, pins that feature a product should link to a page where people can buy that product online.
Fill in the details, fill in all the text components that go with your Pin. This info gives your customers helpful context about your Pin, and what to expect if they click on it. The text also helps Pinterest understand more about your content so they can show it to the right people.
Descriptions can fit up to 500 characters, so write as much helpful info as you can. The first 50-60 characters are most likely to show up in people’s feeds, so put your most important information first.