Social Media Workshop | Success Series

Stop wasting time on social media that doesn't deliver. The 'How to Activate Your Community' masterclass with Alecia Hancock offers a proven framework for overcoming the common challenges of community building online. Learn to target the right platforms, speak your audience's language, and create content that resonates. Say goodbye to social media silence and hello to an active, engaged community.

This masterclass will equip participants with the knowledge and skills to build a supportive community on social media. Focusing on the three pillars of social media: Where, Who, and What, this workshop will show you how to move social media audiences into events, activities, purchases and more.

• Where - which social media platforms to use, and why you’d choose them for your organisation’s need.
• Who - understanding who you are talking to on social media and why that matters. You’ll also unlock your own organisation’s voice.
• What - A simple model for creating effective social media content.

In this dynamic presentation-style workshop, participants will gain invaluable insights into the art of community-building and learn practical strategies for fostering an active and supportive online presence.

If you work on, or contribute to social media content for a community-based organisation – or if you’re part of a leadership team looking to better understand how social media can be used to achieve organisational KPIs and target – this workshop is perfect for you.

Program:

• 5.30–6pm: Networking and light refreshments
• 6-7.30pm: Workshop with Alecia Hancock Consulting
• 7.30-8pm: Networking and questions
• 8pm: Event ends

The Town's Success Series offers a range of free workshops for small businesses and community groups. To learn more about Success Series, click here.

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