The boutique retail and hospitality scene in the lively Albany Highway precincts—alongside iconic destinations like Crown Perth, Optus Stadium, and The Camfield—is at the heart of the Town’s thriving future. This vibrant sector continues to grow, powered by place-making strategies, strong partnerships, modern infrastructure, and a forward-thinking regulatory environment.
Retail and hospitality businesses are key players in delivering the Town’s unmatched year-round program of events and festivals, while also boosting tourism, sports, and recreation experiences.
With excellent public transport links, convenient parking, pedestrian- and cycle-friendly access, and flexible trading hours, the main streets and town centres across Vic Park are perfectly positioned to locate your business to attract locals and visitors to explore, enjoy, and return to again and again.
High foot traffic
Vic Park offers the perfect blend of energy, exposure, and opportunity. With its vibrant main streets, popular attractions, thriving offices, schools, and excellent transport connections, the area naturally draws high levels of both pedestrian and vehicle traffic. It’s a location that puts your business in front of more people—boosting visibility and driving walk-in customers through your doors every day.
Target Market Proximity
With a rich mix of young professionals, students, families, tourists, and retirees, the vibrant precincts of Vic Park offers direct access to a wide range of customer demographics, all within walking distance.
Accessibility and Transport
Accessibility is everything in business—and Vic Park delivers. Located just minutes from the Perth CBD, Vic Park boasts seamless transport connections that make it easy for customers, staff, and suppliers to get in and out effortlessly.
Tourists and Visitors
The Town of Victoria Park is a well-established destination for both local and international visitors, underpinned by its proximity to major attractions including Optus Stadium, Crown Perth, and a vibrant hospitality and entertainment precinct.
Supported by a diverse and year-round calendar of events, cultural festivals, markets, and community activations, the area consistently draws high volumes of foot traffic and visitor engagement. This provides a strong platform for retail and hospitality businesses to thrive, with growing demand for unique, high-quality experiences.
Growth Potential
The Town of Victoria Park is experiencing significant residential expansion, positioning it as a prime location for retail and hospitality ventures. Between 2021 and 2046, the population is projected to increase by 22,142 residents. Correspondingly, the number of dwellings is expected to rise from 17,000 in 2016 to 35,000 by 2050.