Eligible organisations and events must be/demonstrate:
- An established and solvent commercial business or operator
- An established and solvent incorporated community group
- The event must take place within the Town of Victoria Park boundaries
- The event is free or low cost to attend
- Financially viable through underwriting expenditure or support from other sponsors
- Ability to deliver all operational elements of the event
Ineligible organisations and events:
- The organisation is insolvent
- The organisation has an outstanding debt to the Town
- The organisation has failed to submit a satisfactory acquittal for a previous Town funding program
- The organisation is in legal or financial conflict with the Town
- The organisation connects the Town with a political party or lobby group
- The request for sponsorship is within less than six months of the event date
Applications will be assessed on the following:
- Does the application maximise opportunities for collaboration between the Town and the organisation?
- Does the sponsorship arrangement assist in meeting the Town’s strategic objectives as set out in the Strategic Community Plan?
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- Innovative and empowered people - is the event innovative and does it push boundaries?
- Engaged and empowered community - does the event encourage increased participation from community?
- Streamlined, modern governance - does the organisation practice accountability, transparency and compliance?
- Integrated, fit for purpose systems - does the organisation have the right tools and systems to plan, deliver and report on the event?
- Productive and agile operations - does the organisation demonstrate the ability to deliver high-quality outcomes while remaining agile and responsive to changes in environments and needs?
- Financial sustainability - does the sponsorship request include sufficient funds to sustain expected service levels and deliver the event?
- Does the sponsorship arrangement increase economic vibrancy by raising the profile of the Town?
- Enabling business environment - does the event contribute to a more dynamic and competitive business environment and lead to an increase investment and growth in the Town?
- Local and global connections - does the event improve networks and connections for local businesses, both locally and globally?
- High value sectors - does the event increase employment opportunities and business growth within the Town in high value sectors (tourism, sports, leisure and events sector, retail and hospitality sector, and knowledge-based industries sector)?
- High value places - does the event increase investment, development and economic activity within the Town in high value places (Burswood Peninsula, Albany Highway, and Curtin-Bentley)?
- Does the sponsorship arrangement complement the Town's event programming objectives?
- Increased identity - does the event positively contribute to the community's sense of identity and belonging?
- Increased awareness - does the event increase the community's cultural awareness and education?
- Increased visitation - does the event provide a strong return of investment for tourism and visitation?
- Increased creativity - does the event deliver opportunities for the community to experience and showcase creative expression?
Major Sponsorship
This category opens every three years for applications. The next round will open in the 2027-2028 financial year.
Vibrancy Sponsorship
This category does not have a pre-determined budget allocation. Any unsolicited sponsorship requests will be reviewed and assessed on their individual merits.
Please note, applications for Event Sponsorship by the Town for an external event must be received a minimum of six months prior to your event date. Please reach out to discuss your sponsorship idea with us by completing the Expression of Interest form on this page below.
Please complete our Expression of Interest form on this page below. This is the first step of the Event Sponsorship process.
If your event is eligible following the expression of interest, you will be sent an application form.
For further information or assistance, please email admin@vicpark.wa.gov.au or call (08) 9311 8111.